Rihanna For Puma




2014 was definitely Rihanna’s year.  Rihanna has been dubbed a fashion icon by the CFDA and recently she has been named the new creative director for Puma. Rihanna’s unrivaled sense of style is being put to good use as she oversees the creation of Puma’s athletic womenswear line. Puma released a statement about the upcoming collaboration, saying:

“Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”

Rihanna will be joining Usain Bolton, Meek Mill,  and Mario Balotelli as a brand ambassador for Puma.

Rihanna is widely known for her edgy, unapologetic, island girl style that has always garnered the attention of the masses. This new line is expected to showcase a line for women full of color for the free spirited woman.

Rihanna is no novice when it comes to fashion. Ri Ri’s  earlier collaborations with  River Island, Mac, Giorgio Armani, Balmain and Gucci have all been successful and has left all her fans in a state of awe.

The line is expected to be released in the spring of 2015. The Rihanna Navy will be in full support of the line and her tour this year with Kanye West.

Personally, I hope her sneakers are unisex- do something for the fellas.





This post was written by Darrius Newton @livelifelite